A world where no patient is harmed by an avoidable medication error
Every year, millions of people are hospitalised, or die, because of medication errors. Every day, countless caretakers and patients are uncertain about the medicine they are administering or taking. Every second, medicine is being handed out in pharmacies without the personalised, professional guidance the patient deserves.
It does not have to be like that.
Apoteka builds the digital infrastructure that lets pharmacists do what they do best - care for patients - while quietly handling the verification, screening and compliance work that protects them.
Reinventing pharmacy
Our purpose is to reinvent the pharmacy to address the above challenges through digitalization and an intense focus on the safety and needs of the consumer.
The pharmacy has a unique role as the trusted place for prevention, relief, and treatment. This is a privileged role, but it also comes with a responsibility to evolve, take advantage of technological development and changing consumer demands to take an active role in delivering better healthcare.
We believe that a pharmacy should be updated on all relevant information about medicine and other pharmacy products, be able to offer the same high quality customer interaction every time and be as personal, precise, and relevant as possible for every interaction with a customer.
Digitalized data
We have digitalized available data about all medicine and through our pharmacy platform enabled pharmacists to continuously augment and update relevant knowledge and create personalized guidance for each pharmacy customer.
Our pharmacy platform does exactly that, from the initial selection of a product, including all Rx medicine available on the market, full transparency into relevant reimbursements, insurance claims etc. to receiving the medicine with lightning speed, including a personalized letter with relevant guidance specific to the order.